We've helped 5,563 people

We're a fashion apparel brand that chooses to support fundamental human rights through the sale of our products. We're a new school of business that believes it's possible to make great products and do good at the same time.

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Our bags help feed people

Our eco friendly shopping bags alleviate the need for plastic bags and they help feed people. How? By donating 10 meals to OzHarvest - Australia's leading food rescue charity with every sale. We're proud to have given 540 meals so far.

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Our sunnies help people see

Every pair of our sunnies give back. With every sale, we donate all of the surgical consumables required for Eyes For Africa to perform eye surgery to help someone see. We're proud to have helped 259 people see so far.

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Our drink bottles help people drink

Our stainless steel drink bottles help reduce the consumption of plastic and donate a year's clean drinking water to a child in need through UNICEF Australia. We're proud to have made 92,000 litres of water drinkable so far.

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Our beanies help give vital medicine

Our beanies look superfly and help kids in need by donating 10 measles vaccinations to UNICEF Australia. We're proud to have helped 1,557 kids so far by donating this many measles vaccinations.

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Our snoods & cards help give vital medicine

Our handmade cards are so much better than a store bought card. Why? Because they're made by the super talented Mel Murphy and for every card we sell, we donate 10 polio vaccinations to UNICEF Australia. Our snoods also give a vital polio vaccination to 40 kids in need. We're proud to have helped 3,115 children from polio so far.

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